# Tattoo Studio Website

> Tattoo Studio Website is a custom website and admin panel built for each UK tattoo studio by Semicolon Software (https://semicolonsoftware.co.uk). It is not a booking platform or marketplace: each studio gets its own website on its own domain. Clients book an artist, pay a deposit into the studio's own Stripe account, sign a consent form and get reminders and aftercare automatically. After a one-off setup, the studio pays £39 a month for hosting and maintenance, with no commission and no per-artist fees. Deposits carry only Stripe's standard card fees; optional SMS reminders use the studio's own Twilio account.

Last updated: 2026-10-05

## Pricing
- Pay setup upfront: £449 one-time setup, then £39 / month for hosting and maintenance. No contract. Cancel with 30 days' notice. First-year total £917.
- Spread the setup: £0 setup, £79 / month for 12 months, then £39 / month for hosting and maintenance. 12-month minimum term. First-year total £948.
- £39/month is the Care Essential plan: hosting, SSL, updates, security, daily backups, uptime monitoring and 30 minutes of changes every month. Need more? Care Plus (£99/month) and Pro (£149/month) plans are also available.
- The setup fee pays for building your website and admin panel. The monthly fee is hosting and maintenance: it is not a booking platform subscription, and it doesn't grow with your artists or bookings.
- Prices in GBP. We are not VAT registered, so no VAT is added.
- Deposits are paid into your own Stripe account. Stripe deducts its standard fee from each payment: 1.5% + 20p for standard UK cards, 2.8% + 20p for premium UK cards, 2.5% + 20p for EEA cards and 3.15% + 20p for international cards (plus 2% if currency conversion applies). On a £50 deposit by standard UK card you receive £49.05. We take no commission or fee of our own.
- Optional text (SMS) reminders run through your own Twilio account, which bills you directly for each message. We connect it for you.

## Included
- Bespoke tattoo studio website in your name and on your domain
- Online booking with live availability, per artist
- Unlimited artists, bookings and clients at no extra cost
- Deposits paid straight into your own Stripe account
- Online consent forms, encrypted
- Email reminders, confirmations and calendar invites
- Client self-service: reschedule and cancel by link
- Aftercare emails and Google review requests
- Client list (CRM) with booking history and CSV export
- Reports: bookings, no-shows, deposits, busiest times
- Calendar sync for the studio and each artist
- Portfolio, page text and contact inbox you edit yourself
- Search-ready: Google structured data, sitemap, llms.txt

## How a booking works
1. Clients find your studio, not a marketplace: Your own website, on your own domain, built to show up on Google and in AI answers. Your work, your artists and a Book button in one place, linked from your Instagram bio and Google profile.
2. They pick an artist, a size and a real free slot: The size sets how long the appointment is, so a two-hour piece never gets squeezed into a 30-minute gap. Only times the chosen artist can actually take are shown, and two people can never book the same slot.
3. You get the full idea before they walk in: Clients describe the piece, upload up to five reference images (iPhone photos included), tap the placement on a body map and give a budget. Everyone confirms they are 18 or over, as UK law requires.
4. A deposit secures the slot: Clients pay securely through Stripe, straight into your own Stripe account. The slot is held for 30 minutes while they pay, then released if they don't. Set one deposit for the studio or a different amount per artist.
5. Confirmations and reminders go out on their own: Every booking gets a confirmation email with a calendar invite, and a reminder the day before. Add text reminders through your own Twilio account and clients also get a short message with a link to manage their booking.
6. Consent forms are signed before the session: Clients fill in their consent and health form online before they arrive. Answers are encrypted, only your team can read them, and old forms are deleted automatically after the period you choose.
7. Clients reschedule or cancel without messaging you: Every email carries a private link to manage the booking. Clients move it to another free slot up to your cut-off time, or cancel. You get notified, the deposit follows the booking, and the old slot opens up again.
8. Aftercare and a review request follow the session: Once you mark the appointment completed, the client gets your aftercare instructions, and a couple of days later a polite request for a Google review. No-shows never get them.

## Admin panel
- Today at a glance: Today's bookings, what needs confirming, and appointments that still need an outcome: completed or no-show.
- Calendar that syncs: A month view of every booking, plus private calendar feeds for the studio and for each artist. Subscribe once in Google, Apple or Outlook Calendar and bookings appear on their own.
- Every artist, their own hours: Invite artists by link. Each one sets their working week, gets their own bookings and calendar feed, and can have their own deposit amount.
- Client list (CRM): Every client with their full booking history, deposits, consent status and emails sent. Export to CSV, or anonymise a client on request.
- Reports: Bookings by week or month, per artist, busiest days and hours, sizes and budgets, no-show and cancellation rates, deposits collected. Export any of it.
- Hours, holidays and rules: Bookable times for each day, blocked dates for holidays, how long each tattoo size takes, consultation length, reschedule cut-off and deposit policy.
- Edit your own site: Change the home, about and contact text, upload portfolio pieces and sort them by style. No developer needed for everyday updates.
- Contact inbox: Every message from the contact form is saved in the admin panel and emailed to you, so no enquiry gets lost in a DM.

## Reliability and security
- No double bookings: Every booking, reschedule and admin change checks the slot again at the moment it is saved, so two clients can never get the same time.
- Safe to tap twice: If a client taps Book twice or their connection drops and retries, they still get exactly one booking.
- Edits never overwrite each other: If a client cancels while you are editing their booking, you are told before your save can undo it.
- Encrypted health data: Consent answers are encrypted with AES-256 before they are stored, and only your team can read them.
- Locked-down admin: Every admin page and API checks who you are, logins are rate-limited, and artists only see their own bookings.
- Backed up and monitored: Daily backups, uptime monitoring, security updates and SSL are what the £39 monthly hosting and maintenance fee pays for.

## Compared with Fresha, Treatwell, Booksy, Get Ink (checked 2026-10-05)
- What you're paying for: Tattoo Studio Website: Your own website and admin panel, built for your studio. Fresha: A software subscription and a listing on the Fresha marketplace. Treatwell: A software subscription and a listing on the Treatwell marketplace. Booksy: A software subscription and a listing on the Booksy marketplace. Get Ink: An app subscription and a profile page on getink.app.
- Monthly cost: Tattoo Studio Website: £39 for hosting and maintenance, any number of artists (after a one-off setup). Fresha: £14.95 for one person, or £9.95 per team member. Treatwell: Not published on its pricing page. Booksy: £40, plus £5 per extra staff member. Get Ink: £29 for a solo artist (Pro); £54.40 for two artists (Pro Studio).
- Commission on new clients: Tattoo Studio Website: None, ever. Fresha: 20% of a new marketplace client's first booking (min £4). Treatwell: 35% of a new client's first marketplace booking. Booksy: 30% of a Boost client's first visit (min £5), if you use Boost. Get Ink: No commission; £1 processing cost per payment.
- VAT on the platform's fees: Tattoo Studio Website: None (we are not VAT registered). Fresha: Prices exclude 20% VAT. Treatwell: Commission and fees are subject to VAT. Booksy: Prices are plus VAT. Get Ink: Prices include VAT.
- Your own website: Tattoo Studio Website: Included: bespoke, on your own domain. Fresha: Smart Website add-on, £12.95/month. Treatwell: A venue profile on the Treatwell marketplace. Booksy: Not part of the published plans. Get Ink: A profile page on getink.app.
- Deposits: Tattoo Studio Website: Yes, into your own Stripe account. Stripe's fee only (1.5% + 20p on a standard UK card); we add nothing. Fresha: Yes; online card payments 1.40% + 25p. Treatwell: Online prepayment, 2.5% processing fee. Booksy: Yes (No-Show Protection); card payments 1.29% + 20p + VAT. Get Ink: Yes, via Stripe, plus the £1 processing cost.
- Consent / consultation forms: Tattoo Studio Website: Yes: encrypted, deleted after your retention period. Fresha: Yes (consultation forms). Treatwell: Yes (consultation forms). Booksy: Yes (custom forms). Get Ink: Listed as coming soon.
- Text (SMS) reminders: Tattoo Studio Website: Optional, through your own Twilio account (Twilio bills per text); email reminders included. Fresha: 20 free a month, then 6p per text. Treatwell: Not stated on its pricing page. Booksy: 500 free marketing texts a month, then 5p. Get Ink: Included in the £1 processing cost.
- Made for tattoo bookings: Tattoo Studio Website: Yes: size sets the length, placement map, reference images, 18+ check. Fresha: General salon, beauty and wellness software. Treatwell: General salon and beauty software. Booksy: General beauty and wellness software. Get Ink: Yes, built for tattoo artists (enquiries, flash).
- Marketplace that finds you new clients: Tattoo Studio Website: No: clients find you through Google, Instagram and your website. Fresha: Yes. Treatwell: Yes. Booksy: Yes (Boost). Get Ink: Profile pages on getink.app.

Sources: https://www.fresha.com/pricing, https://www.fresha.com/help-center/knowledge-base/clients/607-client-forms-overview, https://www.treatwell.co.uk/partners/pricing/, https://www.treatwell.co.uk/partners/resources/blog/6-treatwell-connect-features-you-might-not-know-about/, https://biz.booksy.com/en-gb/pricing, https://biz.booksy.com/en-gb/features/no-show-protection, https://biz.booksy.com/en-us/blog/booksy-introduces-custom-forms, https://getink.app/pricing, https://getink.app/

## FAQ
### How much does a tattoo studio website with online booking cost?
Either £449 to build your website and admin panel, then £39 a month for hosting and maintenance with no contract, or no setup fee and £79 a month for the first 12 months, then £39. The price is the same however many artists you have, with no commission and no VAT added.

### Is this a booking platform like Fresha, Treatwell or Booksy?
No. Those are platforms you subscribe to, which list you next to other businesses and charge commission on new clients they send you (20% to 35%). This is your own website and admin panel, built for your studio on your own domain. The £39 monthly fee covers hosting and maintenance, not a platform subscription.

### Are there any fees on deposits?
Only Stripe's. Deposits go straight into your own Stripe account and Stripe deducts its standard fee: 1.5% + 20p for a standard UK card, 2.8% + 20p for premium UK cards and 3.15% + 20p for international cards. On a £50 deposit by UK card you receive £49.05. We take no commission or fee.

### Does the price go up when I add more artists?
No. The £39 monthly hosting and maintenance fee is the same whether you have one artist or fifteen. Each artist gets their own working hours, their own bookings, a personal calendar feed and, if you like, their own deposit amount.

### How do deposits and no-shows work?
When deposits are on, a client's slot is held for 30 minutes while they pay through Stripe, then confirmed. Your deposit policy is shown before they pay. If they reschedule, the deposit moves with the booking. You decide refunds, and can refund from the admin panel.

### Can clients get text message reminders?
Yes, as an option. Text reminders are sent through your own Twilio account, so Twilio bills you directly for each message; we connect your account when we set it up. Texts include a short link to manage the booking, are never sent between 9pm and 8am, and are capped each month.

### How are consent forms handled?
Clients complete their consent and health form online before the appointment, from a link in their emails. Answers are encrypted before they are stored, only your team can read them, and forms are deleted automatically after the retention period you set.

### I already use a booking app. Do I have to leave it?
No. Many studios keep a marketplace app for discovery and move their regular clients to their own booking page, so they stop paying commission and monthly per-artist fees on clients they already have.

### Can clients book from Instagram or Google?
Yes. Your booking page is a normal web link, so it works in your Instagram bio, on your Google Business Profile or anywhere else. Clients book in their browser, with no app to download and no account to create.

### How does the website help my studio get found?
Every page is built for search: structured data that tells Google you are a tattoo studio, a sitemap, an aftercare guide and FAQ written the way clients search, and an llms.txt file so AI assistants can describe your studio. Rankings are never guaranteed, but the foundations are done properly.

### How long does setup take?
You can be live within five working days. We build your site, set up your artists, working hours, deposit and consent settings, and connect your domain. Connecting your Stripe account for deposits takes a few minutes of your own details, and we guide you through it.

### What happens to my data if I leave?
Your client list and booking history are yours. You can export clients and reports to CSV at any time, we hand over a full export when you leave, and your domain stays in your name.

## Links
- [Product page](https://tattoostudiowebsite.semicolonsoftware.co.uk/)
- [Live demo studio website](https://tattoo-studio-demo.semicolonsoftware.co.uk)
- [Pricing (markdown)](https://tattoostudiowebsite.semicolonsoftware.co.uk/pricing.md)
- [Request a demo](https://tattoostudiowebsite.semicolonsoftware.co.uk/#contact)